• Printer Friendly
  • Text Resizer - Small
  • Text Resizer - Large
  • Email this page

NPS health promotion campaigns


Check out our campaigns to help health professionals communicate essential treatment messages to patients.

The Be medicinewise campaign for consumers

Image for Generic medicines are an equal choice campaign.

NPS wants all Australians to make better health and medicines decisions.  We’ve launched a national Be medicinewise campaign, introducing the term ‘medicinewise’ as shorthand for quality use of medicines and medical tests. The campaign has wide media coverage, and is designed to get your patients thinking about asking questions and having more informed conversations — before they make a decision about their health and medicines.

Find out more about the campaign.

Man suffering from back pain with the text Managing Pain

Managing pain

The second phase of the larger Be medicinewise campaign for consumers has focused on managing pain and the safe use of over-the-counter pain relief medicines.

The Managing pain health promotion campaign focuses on the management of acute low back pain and promotes some simple ways it can be relieved, without the need for a scan. In addition, the campaign encourages consumers with chronic conditions to think wisely about the medicine they use to manage their pain.

See our Managing pain campaign.

Image of a senior male holding a medicine box with the text Medicine brand choices

Medicine safety and multiple brands

The next part of the Be medicinewise story focuses on medicine brand choices.

The aim of this campaign is to help people understand their medicine names and reduce the risks associated with confusion when they change from one brand of medicine to another. Our intention is to provide consumers with enough information to make safe decisions and to have informed conversations with health professionals.

Find out more about the Medicine brand choices campaign.

TissueBoxCommon colds need common sense, not antibiotics

Common colds are caused by viruses and usually get better on their own in 7 to 10 days. Antibiotics work on bacteria, not the viruses which cause common colds. Antibiotics won't help a cold get better faster or stop it from getting worse, and they won't stop a cold from spreading to others. The best treatment is to rest, treat the symptoms, and see your doctor or pharmacist if it gets worse.

See our current Common colds need common sense, not antibiotics campaign.

Find out more about our 2008 Common colds need common sense, not antibiotics campaign and resources.

R U OK? Day

R-U-OK-Day-logonOn 15 September 2011, R U OK? Day will bring Australians together in a bid to reduce the risk factors contributing to suicide. This day promotes awareness and support by raising the profile of organisations that provide these services. This consumer campaign encourages people to reach out to friends and loved ones and simply ask, 'R U OK?'.

As a provider of independent, quality information about medicines, NPS is a unique supporter of R U OK? Day.

Find out more about R U OK? Day.

Date published: 2011-09-07 00:00:00

Reasonable care is taken to provide accurate information at the date of creation. This information is not intended as a substitute for medical advice from a qualified health professional. Health professionals should rely on their own expertise and enquiries when providing medical advice or treatment. Where permitted by law, NPS disclaims all liability (including for negligence) for any loss, damage or injury resulting from reliance on or use of this information. Read our full disclaimer.

References to brands should not be taken as an endorsement by NPS.