Pharmacists play a key role in consumer brand choices

In response to new research highlighting consumer concerns about generic medicines, NPS MedicineWise is reminding pharmacists that resources are available to help people make brand choices with confidence.

Research published in the Journal of Pharmacy Practice and Research indicates that people don’t fully understand the difference between branded medicines and their generic equivalent.

NPS MedicineWise believes pharmacists have an important role to play in improving public literacy around generic medicines and helping consumers to address concerns about the medicines choices.

For consumers, asking the right questions and understanding the choice of medicines available is an integral part of being medicinewise. The more consumers know about active ingredients of their medicine and different medicine names, the more confident they can be when making brand choices.

Community and hospitals pharmacists can order a range of Brand Choices resources from NPS MedicineWise to engage people in conversations about their medicines options and help improve their understanding of generic medicines.

Pharmacists can also encourage consumers to learn more about their brand choices by visiting the NPS MedicineWise website.


Independent, evidence-based and not-for-profit, NPS MedicineWise enables better decisions about medicines and medical tests. We are funded by the Australian Government Department of Health and Ageing.