Media briefing on new NPS Medicinewise ‘Antibiotic Resistance’ campaign
11 April 2012
Antibiotic resistance could bring an end to modern medicine – are you ready to join the fight?
Please join us on Thursday 19 April to hear NPS clinical adviser Dr Danielle Stowasser present:
- new research from NPS on what Australians do and don’t know about antibiotics and antibiotic resistance
- details of the new NPS campaign encouraging everyone to join the fight against antibiotic resistance
- a special sneak preview of the supporting mass media campaign.
In the dark days before antibiotics, an infection from something as simple as scratch could spell a death sentence.
Over the past few decades, the use of antibiotics in treatment has revolutionised medicine and the way we treat disease, saving millions of lives along the way.
However because we have been misusing them, we now risk losing the power of these miracle medicines forever.
In fact, the world is now on the brink of returning to a pre-antibiotic era – where infections from something as simple as a scratch may become harder to treat and come with a higher risk of complications and death.
The World Health Organization has named antibiotic resistance as one of the greatest threats to human health today.
If 35,000 Australians pledge to take action to combat the development and spread of antibiotic-resistant bacteria, we can make a real difference.
Please join NPS clinical adviser Dr Danielle Stowasser for an exclusive briefing on NPS’s exciting new campaign encouraging all Australians to become ‘resistance fighters’ and join the fight against antibiotic resistance.
Date: Thursday 19 April 2012
Time: 9:30am – 11:00am
Location: NPS Sydney (Level 7, 418a Elizabeth St, Surry Hills – corner of Devonshire Street and very close to Central station)
Refreshments will be provided, and the 45-minute briefing will be followed by a Q&A session and the opportunity for one-on-one interviews with Dr Stowasser, plus NPS CEO Dr Lynn Weekes and NPS clinical adviser and GP Dr Philippa Binns. If you cannot attend but are interested in finding out more, please express your interest in receiving a media pack and/or arranging a one-on-one with one of our spokespeople.
RSVP: By Wednesday 18 April to NPS Media Adviser Stephanie Childs on firstname.lastname@example.org, (02) 8217 8667 or 0419 618 365.
Independent, evidence-based and not-for-profit, NPS enables better decisions about medicines and medical tests.We are funded by the Australian Government Department of Health and Ageing.