NPS health promotion campaigns NPS health promotion campaigns

Check out our campaigns to help journalists and other media learn about our health promotion campaigns.

Generic medicines are an equal choice

On 27 October 2008, National Prescribing Service (NPS) launched its Generic medicines are an equal choice campaign, which aims to provide consumers with independent information so they can make an informed choice when it comes to generic medicines.

This multi-faceted campaign, which is being rolled out over 12 months, is funded by the Australian Government Department of Health and Ageing, includes an integrated series of television commercials, online resources and marketing, in-pharmacy advertising, and a tool kit for community pharmacy staff to support them when discussing generic medicines options with consumers.

It will include a range of community-based activities that will focus on seniors and people from culturally and linguistically diverse backgrounds.

• Find out more about the campaign.
  

Get to know your medicines campaign — Targeting Chinese- and Italian-speaking seniors

The National Prescribing Service and the Federation of Ethnic Communities’ Councils of Australia work together to promote the safe and wise use of medicines with culturally and linguistically diverse (CALD) communities.

From 1 September 2008, we are running a national campaign with Chinese- and Italian-speaking seniors (aged 50+) sharing information about the risks and benefits of medicine use and how to minimise risks and use medicines safely.

The campaign includes:

• Radio advertising and interviews through SBS National, 2AC, 2CR, 3CW and Rete Italia.
• Community education seminars through Chinese and Italian organisations.

We also have a number of translated information resources to assist people in managing their medicines.

• Find out more about this campaign.

Common colds need common sense, not antibiotics

Common colds are caused by viruses and usually get better on their own in 7–10 days. Antibiotics work on bacteria, not the viruses which cause common colds. Antibiotics won't help a cold get better faster or stop it from getting worse, and they won't stop a cold from spreading to others. The best treatment is to rest, treat the symptoms, and see your doctor or pharmacist if it gets worse.

• Find out more about the Common colds need common sense, not antibiotics campaign.

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