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Previous health promotion campaigns Previous campaigns
Generic medicines are an equal choice
NPS launched its Generic medicines are an equal choice campaign in October 2008, which aimed to provide consumers with independent information so they can make an informed choice when it comes to generic medicines.
This multi-faceted campaign included an integrated series of television commercials, online resources and marketing, in-pharmacy advertising, and a tool kit for community pharmacy staff to support them when discussing generic medicines options with consumers. It also involved a range of community-based activities that will focus on seniors and people from culturally and linguistically diverse backgrounds.
As part of the NPS Be medicinewise campaign launched in 2011, the issue of medicine brand choices has been revisited, with a new focus being placed on understanding why there is a choice of medicine brands and the importance of consumers knowing the active ingredient in their medicine.
Find out more about the Medicine brand choices campaign.
Get to know your medicines campaign — Targeting Chinese- and Italian-speaking seniors
NPS and the Federation of Ethnic Communities’ Councils of Australia work together to promote the safe and wise use of medicines with culturally and linguistically diverse (CALD) communities.
From September 2008, we ran a national campaign with Chinese- and Italian-speaking seniors (aged 50+) sharing information about the risks and benefits of medicine use and how to minimise risks and use medicines safely.
The campaign included:
- Radio advertising and interviews through SBS National, 2AC, 2CR, 3CW and Rete Italia
- Community education seminars through Chinese and Italian organisations.
NPS has also produced translated information resources to assist people in managing their medicines.
See our translated medicines information.
Common colds need common sense, not antibiotics
Common colds are caused by viruses and usually get better on their own in 7–10 days. Antibiotics work on bacteria, not the viruses which cause common colds. Antibiotics won't help a cold get better faster or stop it from getting worse, and they won't stop a cold from spreading to others. The best treatment is to rest, treat the symptoms, and see your doctor or pharmacist if it gets worse.
Find out more about our 2008 Common colds need common sense, not antibiotics campaign and resources.
See our current Common colds need common sense, not antibiotics campaign.
Date published: 2011-01-01 00:00:00
Reasonable care is taken to provide accurate information at the date of creation. This information is not intended as a substitute for medical advice from a qualified health professional. Health professionals should rely on their own expertise and enquiries when providing medical advice or treatment. Where permitted by law, NPS disclaims all liability (including for negligence) for any loss, damage or injury resulting from reliance on or use of this information. Read our full disclaimer.
References to brands should not be taken as an endorsement by NPS.
