We encouraged people to ask the right questions, ask the right people and follow the right advice to get the most out of their medicines.
30k video views
Jimmy Rees (from ‘Giggle and Hoot’) helped us remind parents and carers how to properly administer medicines to children.
732 media hits
Dr D’Arcy returned to encourage older Australians to prepare for any medicine-related issues they might face.
270 media hits
Bert Newton and Dr John D’Arcy were celebrity ambassadors, asking older Australians to take a medicine challenge each day.
10k web visits
Following its success, the campaign ran annually. We encouraged people to understand medicines and their active ingredients.
Be Medicinewise Week sparked a national conversation on the safe and wise use of medicines. The campaign was featured on Channel 7, TMS, radio and included brand ambassadors like Mel Doyle.