Public health campaigns

Addressing the knowledge, beliefs and behavioural factors that will make the greatest public health impact

1 Plan

We identify important gaps in health knowledge, beliefs and behaviours and validate the most effective ways to close them:   

  • audience research
  • research synthesis and insights
  • creative concept development and testing
  • key messaging development and testing.

2 Implement

We implement insights-driven creative executions and messaging across multiple channels:

  • mass media
  • social media
  • website
  • print
  • syndication
  • video

3 Evaluate

All our public health campaign interventions are measured to demonstrate:

  • reach and engagement
  • knowledge and behaviour change
  • impact on health resource utilisation, economics and outcomes.

Case studies

Rar Patient Pattern 510X340

Working together to reduce antibiotic resistance in Australia

Case study: Reducing antibiotic resistance

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