Public health campaigns
Addressing the knowledge, beliefs and behavioural factors that will make the greatest public health impact
1 Plan
We identify important gaps in health knowledge, beliefs and behaviours and validate the most effective ways to close them:
- audience research
- research synthesis and insights
- creative concept development and testing
- key messaging development and testing.
2 Implement
We implement insights-driven creative executions and messaging across multiple channels:
- mass media
- social media
- website
- syndication
- video
3 Evaluate
All our public health campaign interventions are measured to demonstrate:
- reach and engagement
- knowledge and behaviour change
- impact on health resource utilisation, economics and outcomes.
Case studies
Working together to reduce antibiotic resistance in Australia
Case study: Reducing antibiotic resistance